Summary
Date Posted: Wednesday, April 27, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Trade Marketing Executive
Liquid Intelligent Technologies Kigali City, Rwanda

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Sakala Catherine
L&D Specialist|Employee Wellness|Hr&Admin|Zihrm
To develop, service and grow relationships with distribution channels to ensure retail sales target and adequate stock levels at all distribution centers and Distribution Channels s

1 - Key Performance AREA (Objective): Weight: 35%
Financial
Key Performance INDICATORS Performance Standards/Targets
• Drive revenue growth in line with the retail targets by developing and maintaining/Managing distribution channels and Distribution Channels s for retail products Ongoing
• Pipeline
• Implement initiatives aimed at increasing point of Sales/ services through onboarding a greater number of channels and distributions across all Liquid Rwanda regions Monthly
Lead Tracker Report

2 - Key Performance AREA (Objective): Weight: 35%
Planning
Key Performance INDICATORS Performance Standards/Targets
• Develop and maintain Distribution Channels s & distribution channel for Retail products and WIFI /Manage sales activities of partners to generate revenue Ongoing
• Tracking report
• Plan and manage delivery of stock/product relevant to the retail Channel and Distribution Channels across the country Monthly
Lead Tracker Report
 Identify and plan the training needs for Distribution Channels executives Quarterly

3 - Key Performance AREA: Weight: 35%
Customer On Site Activations Events
Key Performance INDICATORS Performance Standards/Targets
• Assist in the execution of communication plans to Distribution Channels s & distribution channels Monthly
• Assist with marketing initiatives / Educate partners about product portfolio and complimentary services offered. Monthly
• Lead Tracker
• Ensure branding and product visibility of LTZM at all Distribution Channels s & distribution points Monthly
• Processing of necessary documentation for planned activations on behalf of the Sales Manager Retail Monthly
• Aggressive engagements with the Distribution Channels s & distribution channels / Assist in partner marketing activities such as tradeshows, campaigns and other promotional activities Monthly

4 - Key Performance AREA (Objective): Weight: 15%
Achievement of Retail Sales Sign-Ups & Revenue Targets
Key Performance INDICATORS Performance Standards/Targets
• 2.1 Holds meetings (or as required) with Channels & Distribution Channels Executives to review and track performance Weekly
• 2.2 Compile and share retail sales performance report to Sales Retail Manager Weekly
• 2.3 Preparation of consolidated sales reports and compile schedules for Channels & Distribution Channels Executives commissions to be reviewed by Retail Sales Manager for sign off Monthly

Weekly
• 2.4 Mobilize the Channels & Distribution Channels Executives to deliver targeted new signups per week. Weekly
• 2.5 Reconcile reported top ups by Channels & Distribution Channels Executives against revenue received and submit to Retail Sales Manager for sign off. Weekly
• 2.6 Plan and implement agreed weekly activations to boost sales across the products. Weekly
• 2.7 Ensure Distribution Channels provisions are done as per requirements to ensure speedy revenue generation. Weekly
• 2.8 Submit transport & airtime schedules for sign off by Retail Sales Manager. Monthly
• 2.9 Report customer issues pertaining to installations & activations delays to Retail Sales Manager. Daily
• Coordinate and maintain duty roster. Maintain a flexible schedule due to business needs, and have room to include changes, vacation, national holidays etc Monthly
• To ensure strict adherence to set shift schedules. As required

3 - Key Performance AREA - Weight: 30%
Internal Processes & Reporting
Key Performance INDICATORS Performance Standards/Targets
• Submission of approved retail product related communication to all Distribution channels & Distribution Channels s Monthly
• Generation and reconciliation of internal reports related to sales vs stock level at various distribution points Weekly

Monthly
• Compile data needed for internal “Intelligence report” Daily
• Generation of post-event reports Weekly
• Monthly
• Done post-event

3 Key Decisions and Accountability
Key Decisions:
• Decide on stock level requirements for all Retail distribution channels & Distribution Channels s
• Decides on the best distribution channel to be implemented
• Decides on allocation of retail targets for Distribution Channels Executives and all distributors

Accountable for:
• Stock availability in all distribution channels & Distribution Channels s
• Distribution Channels executive & Channels coordination / Address partner related issues, sales conflicts and pricing issues in a timely manner.
• Monitors performance of distributors and recommends terminations
• Distribution Channels executives transport, airtime , commission computation and overtime schedules

4 Job Requirements
4.1 Qualifications
• Formal Qualifications Required Essential / Desirable
• First Diploma in business, sales & marketing or related field Essential

4.2 Experience
• Job Related Experience Required Time Span Essential / Desirable
• Experience in managing a team, and proven track record in formulating plans that deliver on revenue targets 3 Years Essential
• Experience in the same role with a Telco or ISP 2 Year Desirable

4.3 Knowledge Areas
• Job Related Knowledge Required Essential / Desirable
• Knowledge in Sales, Channel partner onboarding Essential
• Sound expansion strategies from a sales and operational perspective Essential

4.4 Skills
Job Related Skills Required
Essential / Desirable
• Ability to develop, train and run a team of high performing retail sales staff Essential
• Excellent verbal and written communication skills and ability to present complex situations Essential
• Ability to analyse and solve complex problems to achieve the correct outcomes Essential
• Self-motivated Essential
• Keen attention to detail Essential
• Analytical, evaluative, and problem-solving abilities Essential
• Good interpersonal skills Essential
• Negotiating skills Essential

4.5 Span of control
Supervision / Coordination of People and Work
Current number of jobs 1
Number of people 9
Outsourced

4.6 Memberships
Board/Professional Membership Required Essential / Desirable
Institute of Marketing Desirable

Job Experience: No Requirements

Work Hours: 8

Level of Education: Bachelor Degree

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