Vacancy title:
Sales Representative

[Type: FULL_TIME, Industry: Beverages, Category: Sales & Retail]

Jobs at:
Bralirwa

Deadline of this Job:
Friday, August 8 2025

Duty Station:
Kigali | Kigali | Rwanda

Summary
Date Posted: Friday, August 1 2025, Base Salary: Not Disclosed

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JOB DETAILS:

We are seeking to hire qualified, dedicated & experienced Sales Representatives. The fitting person will be customer-centric, and ready to deliver on time and in full all tasks related to developing Route to Consumer Strategies and possess negotiation skills with excellent execution. The person should also be ready to demonstrate our organizational behaviors which are Connect, Shape, Develop and Deliver. They will be reporting to the Soft Drink Development Manager and the Region Business Manager.

JOB PURPOSE

The Sales Representative must achieve maximum sales profitability, growth and account penetration within an assigned territory and/or market segment by effectively selling the company’s products and/or related services. He/she promotes, sells, and secures pre-sales orders in line with the Touch Points/Customer Persona Strategy from existing and prospective customers through the established RTC enabled by Digital relationship-based approach. He/she also demonstrates products and services to existing/potential customers and assists them in selecting those best products to their needs and serve as a link between company and the retail outlets through Excellent Omni-Channel Execution approach.

TASKS & RESPONSIBILITIES

1. MARKET DEVELOPMENT EXECUTION

• Execute sales strategies involves selling present products / services in new markets and take actions like targeting promotions.
• Identify new opportunities
• Identify and investigate growth opportunities for the company with our customers
• Execute a business plan and sales strategy for the market that ensures attainment of sales goals and profitability.
• Maintain contact with all clients in the market area to ensure high levels of client satisfaction.
• Optimize impact of our POS materials in the market
• Communicate new product and service opportunities, special developments, information, and feedback activities from market to SDM

2. PERFECT EXECUTION

• Execute “Customer Relation Management” standards to assure quality, availability, visibility, price compliance, persuasion, better customer orientation and promotions in off premise outlets.
• Auto evaluate result compared to target assignment
• Manage portfolio and assets in his/her area
• Assist, coach, counseling outlet owner in financial terms, assortment, services, consulting, activation, and relationship (FASCAR)
• Execute and coordinate outlet in Quality, availability, visibility, price compliance, persuasion, and promotions (QDVP3)

3. PROMOTIONS

• Negotiate advertising and sales contracts. Suggest action plan for next promotion and assure customer loyalty.
• Suggest right Outlets for promotion according to the plan execute by Trade Marketing
• Negotiate outlet owner and participate in marketing events
• Track sales before, during and after-action promotion
• Evaluate impact of action promotion in outlets
• Suggest action plan for next promotion

4. REPORTING

• Provide daily, weekly, and Monthly report from SEM system regarding:

• Master data asset overview

• Outlet activation overview

• Outlet activation program overview
• Outlet standards actual vs target
• Outlet visit vs planned

• Provide result and impact for all promotion actions

5. CUSTOMER CENTRICITY

• Ensure that the Sales Territory achieve NPS goals

• Together with the Regional team, seek and report the territory pain points, suggest programs that will ensure sustained deployment of solutions
• Drives the territory Customer Centricity Mindset and culture
• Support the SDM to build strong Joined business planning process and develop Distributor capability plan
• Contribute to the Distributor Development Community best practice of the territory

QUALIFICATION AND SKILLS

•  Bachelor’s degree in management, Business, Economics, and other related fields.
• 2+ years of working experience in commercial areas, consumer goods
• Fluent in English and Kinyarwanda. French is a plus.
• Rwandan valid driving License (Add it to your CV in the same PDF File before uploading it in the system)

OTHER REQUIREMENTS

• Flexible to work in any province in Rwanda
• Be able to work in multi-cultural, multi-national and multi-lingual organization
• Excellent and effective communication and interpersonal skills
• Project Management and market research skills
• Time Management, Planning and Organizational Skills
• High level of commitment and working with minimal supervision
• Must be proactive, reliable, and able to pay keen attention to the smallest of details
• RTC & channel understanding
• Selling and negotiation
• Channel, Shopper, and On-Trade Consumer Understanding
• Computer-literate; Microsoft Office, Microsoft Word, Excel
• Able to use Google tools and has social media skills, Facebook, Twitter.

Work Hours: 8

Experience in Months: 24

Level of Education: bachelor degree

Job application procedure

Interested and qualified? Click here to apply

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