Vacancy title:
Digital and Social Media Specialist

[Type: FULL_TIME, Industry: Professional Services, Category: Media, Communications & Writing]

Jobs at:
RwandAir

Deadline of this Job:
Thursday, July 31 2025

Duty Station:
Rwanda | Kigali | Rwanda

Summary
Date Posted: Monday, July 28 2025, Base Salary: Not Disclosed

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JOB DETAILS:

You will be responsible for managing and enhancing RwandAir’s digital presence, ensuring consistent and engaging communication across all online platforms. This role focuses on social media strategy, content creation, community management, and digital engagement, aligning with the airline’s corporate communication and public relations goals. The ideal candidate is creative, data-driven, and passionate about leveraging digital channels to strengthen brand visibility and reputation.

(1) Key Duties and Responsibilities:

• Develop and execute a comprehensive social media strategy to enhance RwandAir’s brand presence and engagement.
• Manage RwandAir’s official social media accounts (Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, etc.), ensuring timely and relevant content.
• Monitor trends, industry updates, and competitor activity to optimise digital engagement.
• Create compelling written, visual, and video content for digital platforms, ensuring alignment with RwandAir’s brand voice.
• Create compelling written, visual, and video content for digital platforms, ensuring alignment with RwandAir’s brand voice.
• Collaborate with the Communications and PR Specialist and Line Manager to craft content that supports corporate messaging, campaigns, and public relations initiatives.
• Develop social media calendars and manage content scheduling for maximum audience impact.
• Work with Customer Experience teams to address escalated complaints or PR-related concerns on digital channels.
• Assist in the planning and execution of digital marketing campaigns, including sponsored content, influencer partnerships, and social media ads.
• Analyze campaign performance metrics and provide insights for improvement.
• Ensure alignment of paid and organic social media activities with broader communication and branding objectives.
• Work closely with internal stakeholders (Marketing, Corporate Brand, and Customer Experience) to align digital messaging with overall business goals.
• Identify emerging digital trends and innovative content formats that can elevate RwandAir’s digital presence.
• Collaborate with designers, videographers, and content creators to enhance digital storytelling
• Perform other duties as required by Head of Department.

(2) Desired Profile

(A) About You – Minimum Standard Qualifications;

• A Bachelor’s Degree in Communications, Public Relations, Journalism, Digital Marketing or Equivalent with Minimum 3 years of job-related experience.
• 3+ years of experience in social media management, digital communications, or online brand engagement, preferably in aviation, travel, or hospitality.
• Experience with social media analytics tools (Google Analytics, Hootsuite, Sprout Social, Meta Business Suite, etc.).
• Exceptional writing, editing, and multimedia content creation skills.

(B) About You – Other Desired Competencies & Skills;

• Working knowledge of English language.
• Customer orientation combined with ability to build relationships and effectively interact with diverse workforce.
• Attention to detail and professional attitude to work.
• Efficient organisation skills and time management.
• Excellent communication, planning and coordination skills.
• You’re a social media addict.
• You know how to shoot, edit, caption, and post like a boss.
• You’re on top of every trend before it hits the algorithm.
• You have the design eye of a creative and the data brain of a strategist.

Work Hours: 8

Experience in Months: 36

Level of Education: bachelor degree

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