Call for consultancy: Subscription model expert for an online media house

Background

Are you passionate about transforming the media landscape in Rwanda?

The Rwanda Media Programme (RMP) 2021-2026 is a media initiative aimed at fostering a professional, vibrant, and financially sustainable media sector. RMP aims to strengthen journalism standards, truthfulness, accuracy, objectivity, impartiality, fairness, and public accountability while promoting gender inclusivity and diversity.

With the support of Fojo Media Institute, and The Swedish and Swiss embassies in Kigali, we are now running the Phase 2 of the Rwanda Media Viability Program. This phase focuses on equipping selected media houses with tailored support to enhance financial sustainability and drive long-term growth through innovative projects.

Subscription model expert (for one online media house)

Consultant profiles & areas of expertise

We require consultants with deep experience in the following specialized areas:

• Expertise and practical experience in subscription model for media and how to implement it in companies with no experience in user payment.
• Insights to inspire the project group on different models used internationally and regionally
• Ability to commercial training in pricing, payment systems, marketing and pipeline tactics: Attract – Convert- Retain” customers.

Who should apply?

Consultants interested in this opportunity should meet the following criteria

• Proven expertise in subscription models: Demonstrated success in designing and implementing subscription-based revenue models for media organizations, especially for companies transitioning from ad-based or free content models.
• Industry experience: Minimum of 5+ years of experience working with media organizations, digital publishers, or content platforms on user payment strategies.
• Regional & international knowledge: Strong understanding of successful subscription models globally and regionally (e.g., paywalls, freemium, membership, hybrid models).
• Monetization strategy skills: Ability to develop pricing structures, payment systems, and customer retention strategies tailored to media businesses.
• Marketing & audience growth expertise: Experience in customer acquisition, engagement, and retention using tactics such as targeted marketing, content personalization, and upselling.
• Technical understanding: Familiarity with payment gateways, CRM systems, and data analytics tools used in subscription models.

How and when to apply

Interested consultants should submit a proposal including:

• Cover letter: Brief introduction and motivation for applying
• Profile: Overview of relevant experience and qualifications
• Expertise statement: Clear indication of specialization and relevance to specific media house needs
• Proposals must be submitted by 03^rd March 2025 not later than 23h 59 Rwandan time.

Send your applications to: niyonfulg@gmail.com and copy to: annelie.frank@lnu.se and soren.ostergaardsorensen@lnu.se.

For further information don’t hesitate to contact Niyonagize Fulgence, The RMP Media Coordinator (+250) 788 813 274

Selection process & next steps

Applicants will be evaluated based on expertise and experience.

Selected consultants will receive formal notification and further engagement details.