Summary
Date Posted: Wednesday, March 18, 2020 , Base Salary: Not Disclosed

JOB DETAILS:
The role of the Area Sales Manager will be to provide Leadership through Planning, Objective setting, Impmentation, Evaluation, Control and Management of both Internal and external stakeholders and take full ownership of infrastructure & processes aimed at Trade Marketing and Distribution excellence, with an overall objective of driving commercial results (short and long term) and maintain alignment with the TM&D marketing strategy. .

Key Accountabilities
• Deliver Volume as agreed during Co- plan/ Quarterly Business Reviews.
• Ensure achievement of volume objectives in the area/territories
• Ensure achievement of distribution objectives in area/territories
• Ensure that Distributors remain within defined stock policy.
• Ensure Distributor shipments and payments are done on time and in full.
• Regularly review (quarterly) Trading Terms and Conditions of Distributors to ensure BAT’s exposure is limited to a minimum.
• Ensure visibility of own brands across all channels by deploying and making effective use of POS materials (merchandising) and other Trade Marketing programmes and initiatives, in strategic channels, according to channel strategies.
• In collaboration with the Head of Trade, on request develop appropriate pricing strategies for the market & management of Trade Margin frameworks.

Job Skills: Not Specified

Knowledge, Skills and Experience
• Business degree in Business Administration / Marketing MBA will be desirable for this role.
• At least 4 years' experience in tobacco or a similar FMCG category • Have a clear understanding of the above market framework and new way of working.
• Good understanding of Supply Chain & Excise/Duty regimes
• Good understanding of Key Accounts
• Good understanding of Trade Channels
• Understanding of Marketing Research tools and information analysis • Ability to engage with high level internal & external partners/stakeholders
• Proven people leadership skills with ability to motivate and energise team
• Proven understanding of CORA & Legal framework

Job Education Requirements: Not Specified

Job Experience Requirements: Not Specified

Work Hours: 8

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